Job Titles DO Matter

It’s quite fashionable these days for employers to say Job Titles don’t matter, but when it comes to advertising and recruiting for construction jobs they are crucial and here’s why.

Search Engine Optimisation

It’s key to use the most searched for (and relevant) job title to ensure maximum exposure to qualified job seekers, especially for visibility on Google. Get the job title right and you can increase advertising reach substantially. We use specialist SEO tools to identify the job titles and keywords that are most searched for by the right humans in our sector.

Reputation Management

Using a professional and relevant job title instantly communicates the role’s seniority and relevance to the correct niche of job seekers. A job advert, even when written and presented to candidates by Maxim Recruitment, is still an advert for your company so as a partnership we need to demonstrate professionalism and an understanding of the construction job role on offer.

Managing Expectations

If a job title doesn’t correctly describe a role, it can be misleading to candidates as to whether the job is a good fit, so the wrong candidates may be attracted, or you may miss out on highly qualified candidates who decide not to apply.

Salary Thresholds

With a clearly defined job title it is easier to establish industry salary expectations and averages to benchmark from and to manage expectations. You can more accurately compare apples with apples for a fairer and more accurate pay and benefits package for all parties, both within your organisation and across your competitors in the industry.

Did you know?

Of course these days there are AI tools to help you pick a job title like Feedough  but don’t get carried away with tools like these and consider the above points as a priority.

Improve Job Titles to make Job Vacancy Filling Easier

Why not speak to the specialist consultants at Maxim who will know where the premium talent lies within the range of job titles and specialisms within the highly competitive construction industry! We love solving recruitment puzzles with well organised and planned recruitment campaigns. 

Steve Thomas
Construction Recruitment Director, UK & Canada
Maxim Recruitment
LinkedIn

Steve is responsible for Maxim Recruitment in the UK and Canada. He is based in the Maxim head office in Leicester, UK and the Toronto office in Canada. He regularly travels to meet employers and job seekers and attend construction industry networking events in the UK, Canada and worldwide. Steve has over 25 years of experience in construction and property recruitment and enjoys working with many repeat clients. He manages dedicated search and headhunting assignments for a range of premium UK, Canadian and international clients.